Approach
Three steps, in that order, every time. Whether the job is a first website or a year of automation, it moves through the same three, and you always know which one you are in. Watch one page go through all three below.
01 · Design
What do you sell, to whom, and what has to happen after someone raises a hand? Most problems on a website are really problems in that drawing: a service nobody can find, a form that goes to an inbox nobody reads, one thing called by three different names. We fix the drawing first. It is cheaper to move a box on paper than a page on a site.
You hold at the end: a one-page map of how the business works, a sitemap, and a design direction you have already seen and approved.
02 · Develop
Then we build: pages, forms, integrations, automations. You review the real thing on a staging site and leave comments directly on the part you mean. No PDF mockups, no “imagine this but blue.” Forms are connected and tested. Tracking is installed and checked. Nothing goes live untested.
You hold at the end: a working site you have already clicked through, forms that reach the right person, and the measurement to know what happens next.
03 · Deploy
Launch day is a checklist, not a ceremony: old addresses redirected so your search rankings survive, email untouched, forms tested one more time, backups running. Then we stay. Content and media updates within 24 hours. A report every month that says what happened in plain words. And regularly, back to the drawing to decide what to build next.
You hold at the end: a live site, a redirect map, a monthly report, and someone to call.
Why we start with the drawing
Never ask for the meaning of a word in isolation, but only in the context of a proposition.
The scorecard is a small piece of the Design step: we look at what you have and tell you the three things worth fixing first.